Overview

Wild Fern Aesthetics is a conceptual brand built to showcase a soft, natural, wellness-forward approach to medical aesthetics. The design focuses on calming tones, intentional whitespace, and elevated photography to communicate trust, expertise, and subtle transformation.

Platform Used

Squarespace — chosen for its clean layouts, smooth animations, and easy-to-manage interface for medspa owners.

Design Highlights

• Soft luxury aesthetic with mint, cream, and warm neutrals

• Clear treatment categories using round imagery

• Before/after visual section to build trust

• Strong CTA flow to increase consultation bookings

• Client-friendly language focusing on natural results, not perfection

Systems I Would Set Up for This Business Type

✔ Online booking + automated confirmations (Squarespace Scheduling or Acuity)
✔ Digital intake + consent forms (Jotform / AestheticsPro)
✔ Post-care email automation
✔ Review-generation workflow
✔ Treatment menu + pricing updates made simple
✔ CRM setup for follow-up + retention